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✍️ Author
Who is Laetitia Jandric?
Laetitia Jandric is the founder and director of JOY!, an online store specializing in creative hobbies, DIY kits, and gift sets for the whole family. She created JOY! in 2022 in France, after noticing the lack of accessible resources for finding quality, ready-to-use manual activities suitable for all levels.
A former caregiver, Laetitia retrained herself based on a simple conviction: manual creative activities have real value, for children and adults alike, as an alternative to screens, a source of well-being, and a vector for family bonding. This conviction is the guiding principle of JOY!'s entire selection and every article published on the blog.
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Laetitia personally writes every article on the JOY! blog. Her recommendations are based on real product tests and direct knowledge of the expectations of French and Swiss families.
Her Expertise
Since the creation of JOY! in 2022, Laetitia has developed practical expertise in the most popular creative hobby techniques:
- Painting: paint-by-numbers, diamond painting, watercolor, pouring paint (fluid art).
- Haberdashery: embroidery, punch needle, macrame, amigurumi crochet.
- Modeling and Resin: jesmonite, Fimo clay, air-dry clay.
- DIY Crafting: candles, soaps, jewelry, handmade keychains.
- Children's Activities: Montessori activities, decoden, natural cosmetics, puzzles.
She also closely follows creative market trends in France and Switzerland and works directly with independent French and European brands such as La Petite Épicerie, Cotton Twist, OMY, Figured'Art, and Graine Créative.
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Every kit listed on JOY! is selected and verified by Laetitia before being put on sale. Product descriptions and blog articles reflect real-world feedback, not copied supplier datasheets.
Her Editorial Method
The articles published on the JOY! blog follow a precise editorial approach:
- Concrete answers to real family questions: which kit for which age, which technique for which level, which gift for which profile.
- Verified practical information: estimated durations, included materials, required skill level, price ranges.
- Accessible angle: articles are aimed at complete beginners as well as regular practitioners.
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To learn more about the JOY! store, its history, and values, visit the About JOY! page.
