The story of JOY!

JOY! is a store specializing in creative hobbies and DIY kits, founded in 2022 by Laetitia Jandric. The mission: to make manual activities accessible to everyone, with complete kits that allow you to get started without experience, disconnect from screens, and spend real time together.

The Founder's Story

As a mother of three children with a busy life, Laetitia was intimately familiar with the frustration of the impossible-to-find gift: no time to rush to the store, nothing original enough within budget, ideas that didn't belong to anyone in particular. It was while searching for better options that she discovered creative kits and their ability to foster connection, surprise, keep hands busy, and free minds from screens.

She then decided to build everything around this conviction: creativity should be simple, accessible, and joyful, for the whole family. JOY! was born from that.

What JOY! Stands For

Since its creation, JOY! has been built around four clear convictions.

• Ready-to-use kits, for all levels. Each kit includes all necessary materials and step-by-step instructions. No prior experience is required to get started and achieve a beautiful result.
• A real alternative to screens. Faced with digital overexposure, manual activities keep hands busy, free the mind, and strengthen family bonds. This is precisely the niche JOY! occupies: activities that are experienced together, not alone in front of a phone.
• French and European creators. JOY!'s selection prioritizes independent brands and local creators, tested and verified before listing. Products with clear traceability and consistent quality.
• An honest price-quality ratio. The selection covers all budgets, from under €10 to over €50, in euros for France and Swiss francs for Switzerland.

What you'll find at JOY!

JOY! lists several hundred creative kits divided into major hobby categories:

• Painting and art: paint by number, diamond painting, watercolor, pouring paint, scratch art.
• Haberdashery: embroidery, punch needle, macramé, amigurumi crochet, sewing.
• Modeling: jesmonite, Fimo clay, air-drying clay.
• Crafting: candles, soaps, jewelry, DIY keychains.
• Children's activities: decoden, cosmetics, Montessori games, puzzles, coloring clothes.

Each product comes with a detailed description specifying the required skill level, estimated duration, and exact kit contents, to help you make the right choice quickly.

France and Switzerland: two markets, one mission

Founded in France, JOY! expanded to Switzerland following Laetitia's relocation. The brand now operates in both markets with dedicated websites, prices adapted to each currency, and local payment methods.